Articles
When the Package Gets Undersold by the Clerk

When the Package Gets Undersold by the Clerk

The other day I was with my wife as she was out shopping for a new cell phone. After she made her choice, two things caught my attention. The first was when the clerk assisting her was setting up the phone. My wife  opened the package to look for instructions and while doing so, she […]

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Articles
What Do You Do With The Package?

What Do You Do With The Package?

The role of retail packaging is always changing. The size relationship of the package to the product is much closer today due to the demand for less waste in packaging. The materials used have also changed. The retail package now has to work harder in connecting the consumer to the product and do so in […]

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Articles
Packaging at CES

Packaging at CES

Every year we attend various trade shows including the Consumer Electronics Show in Las Vegas where new and exciting electronic products are unveiled to the public. Items like the latest and greatest big screen tv’s are displayed. During the show we look to see what the packaging for some of the smaller products are and […]

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Articles, Interviews
The State of Packaging in Today’s Market (Interview 9)

The State of Packaging in Today’s Market (Interview 9)

Today we post the interview with Katherine O’Dea, Senior Fellow and Director, Advisory Services with the Sustainable Packaging Coalition. Katherine O’Dea joined GreenBlue in July 2007 as a Senior Fellow with over 18 years of experience in sustainability in both the private and nonprofit sectors, and she has recently become the Director of Advisory Services. […]

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Articles, Interviews
The State of Packaging in Today’s Market (Interview 8)

The State of Packaging in Today’s Market (Interview 8)

For those of you who have been following this series of interview we offer you number 8 from Will Burke, Principal & Chief Innovation Officer at CB’a Brand Engine. Will’s passion lies in bridging strategy and design to solve complex issues with great insight and straightforward solutions. Formerly with Landor Associates, Lister-Butler and Axion Design, […]

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Articles, Interviews
The State of Packaging in Today’s Market (Interview 6)

The State of Packaging in Today’s Market (Interview 6)

We switch gears now for Interview #6 going from designer to packaging publication editor Joe Pryweller of Packaging Strategies. The insights are a bit different as are the questions we posed to Joe. Joe’s  experience with Packaging Strategies has run from Senior Reporter through Chief Editor and now as Editor/Conference Director. He’s well-informed about the […]

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Articles, Interviews
The State of Packaging in Today’s Market (Interview 5)

The State of Packaging in Today’s Market (Interview 5)

Today we offer segment 5 in our interviews on packaging in today’s retail market. The point of view comes from Steve Liska, owner at Liska + Associates in Chicago, Illinois. Steve Liska founded Liska+Associates in 1980. He is actively involved in each project, supervising all steps to ensure that the firm continues to provide creative […]

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