The Perceived Value of a Bottle in a Box
When you shop for items and find them to be in a bottle, do you feel you should buy the one that is packaged inside a box? Is there a perceived "higher" value or do you see it as a waste of material. It is understandable that some products that are packaged in a bottle probably require to be inside a box for protection but do all need such? Obviously there is an opportunity to attract consumers with additional real estate on a box and then use the label on the bottle for more direct and necessary legal information. At times we make purchases depending solely on price and other times brand reputation is the deciding factor.
So in this case I am looking for feedback from you. How do you see the bottle in a box situation? Is is necessary or not? Would you make that purchase for your favorite perfume or beauty item if the outer box was gone? What product do you feel necessitates the double packaging? Does the information (or lack of) on a box make you desire the bottle inside it? What are your expectations?