How Effective is the Message We Send About Sustainability?

How Effective is the Message We Send About Sustainability?

Last week my boss attended the spring meeting for the Sustainable Packaging Coalition in Toronto, Ontario. When he returned, I listened to his take on the speakers, subject matter and overall impressions of the event. He picked out a few nuggets and referred me to...
Talking the Talk

Talking the Talk

In the recent issue of Paperboard Packaging magazine (Spring 2012), there’s a nice little read about our approach to seeking out prospects. When we were planning to attend the Consumer Electronics Show in Las Vegas, it came to mind that we needed something...
Ooh-ooh-ooooh, Mr. Kotter!

Ooh-ooh-ooooh, Mr. Kotter!

If you remember back in the mid to late 70’s there was a television show called Welcome Back Kotter. In the show there was a character called Arnold Horshack. He had an annoying habit that became his trademark. Every time the teacher, Mr. Kotter asked the class...
Frustration Comes in All Shapes and Sizes

Frustration Comes in All Shapes and Sizes

When my boss came into work this morning he was carrying a bag that contained the product in the adjacent photo. A little while later I went into his office to watch him wrestle the package and toss out a few choice words as he struggled to open it. I asked him why he...
Recycling Old Faithful and Doing It Justice

Recycling Old Faithful and Doing It Justice

Beginning January 1, 2012 landfills in the state of Illinois will not accept electronic devices such as televisions, computers and cell phones. Those kinds of devices must, instead, be disposed of through a recycling company or organization. We’re all aware of...