by CTI | Sep 30, 2014 | Articles
A few issues back I interviewed a number of leaders in the packaging industry and one was Anton Steeman, a packaging engineer based in Brazil. Anton recently posted an article about blisters and clamshells and has allowed me to push it out to our readers. I will post...
by CTI | Sep 4, 2014 | Articles
While shopping recently in a big chain retail store I noticed something peculiar. I viewed 3 different prepay phones and saw that the packaging was all very similar. Now the shapes and colors may have varied but the functions were all the same. Whether the product was...
by CTI | Jul 21, 2014 | Articles
For at least the past 50 years breakfast cereal has come in boxes similar to the ones at left. They have been colorful and work to attract target consumers (most of them being children). On the boxes were games and information that helped to hold one’s interest...
by CTI | Jun 26, 2014 | Articles
In looking at a package, I see a connection. At times the connection is directly to me and my persona. Other times to price points I may or may not be seeking at the time. And then I see connections to the product’s brand. It can be made through color, shapes...
by CTI | Jun 18, 2014 | Articles
Recently I was shopping in the cheese section at a local grocery and noticed some big name brands, some artisanal selections and then the little guy brands. You know those products as the packaging is some very basic plastic wrap with a minimalist label on the front....
by CTI | Jun 11, 2014 | Articles
Yesterday a team from our office met with a client at a Starbucks to review some recent work and brainstorm on upcoming projects. Things went well and we accomplished quite a bit. While there, I spent some time looking at the packaging. Who doesn’t like to see...
