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Why Convenience is Such an Important Component to Product Packaging

Why Convenience is Such an Important Component to Product Packaging

by brian@grandmarketingsolutions.com | Jul 17, 2018 | Articles

There are many important components involved in effective product packaging. It should be eye-catching, it should accurately portray what is inside the package, and it should include all the information consumers need to make an informed buying decision. However, if...
How Does the Packaging Industry Affect the Consumer Supply Chain?

How Does the Packaging Industry Affect the Consumer Supply Chain?

by brian@grandmarketingsolutions.com | Jul 10, 2018 | Articles

Packaging companies are crucial to the overall consumer supply chain, and they play a very important role in almost every part of marketing and distributing products to those consumers. Here, you will learn more about how the packaging industry affects the consumer...
Color Trends Happening Right Now in Product Packaging

Color Trends Happening Right Now in Product Packaging

by brian@grandmarketingsolutions.com | Jul 2, 2018 | Articles

There’s a lot that goes into designing and implementing effective product packaging, but color is one of the most important aesthetic features to consider. Color can help create a mood and give consumers an indication of the type or flavor of a product, and in turn,...
Revolutionizing Packaging with Intelligent Laminate

Revolutionizing Packaging with Intelligent Laminate

by brian@grandmarketingsolutions.com | May 17, 2018 | Articles

Today’s product packaging is a far cry different from the packaging a decade or two ago, and it seems that things continue to change year after year. From more sustainable materials to better protection, it’s all about making the supply process a better one....
How One French Grocery Store Combined Packaging with Valentine’s Day Flirtation

How One French Grocery Store Combined Packaging with Valentine’s Day Flirtation

by brian@grandmarketingsolutions.com | May 8, 2018 | Articles

Valentine’s Day is one of the world’s most widely-celebrated holidays. On February 14 of each year, individuals are reminded to express their love to their spouses and partners – or to confess their love to their crushes. Recently, a French grocer Monaprix decided to...
The Price of Sustainable Packaging Come at a Price? Some Say No

The Price of Sustainable Packaging Come at a Price? Some Say No

by brian@grandmarketingsolutions.com | May 1, 2018 | Articles

These days, consumers are more concerned than ever about things like the environment and sustainability. As a result, product manufacturers and contract packaging companies are making bolder efforts to move toward sustainable packaging. Despite the fact that many...
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