A Look Into The Future

A Look Into The Future

Last week I had the honor to participate in the AmeriStar Packaging Awards in the role of judge. I was fortunate enough to have the opportunity of judging package designs in the Student Category and I must say I was impressed. When we work in package design we...
Does Retro Packaging Always Work?

Does Retro Packaging Always Work?

I came across this recent article in the BBC about retro packaging stating the following: “A new trend in Portugal is seeing shopkeepers stock their shelves with products and packaging which deliberately hark back to the designs of previous decades. Toys,...
What Do You Tell The Consumer About Your Packaging?

What Do You Tell The Consumer About Your Packaging?

  A recurring question I discuss with clients now is about what they should tell their consumers when it comes to their packaging. Do they claim that their package is now recyclable and environment friendly? Is the sustainability factor something they want to...
When the Package Gets Undersold by the Clerk

When the Package Gets Undersold by the Clerk

The other day I was with my wife as she was out shopping for a new cell phone. After she made her choice, two things caught my attention. The first was when the clerk assisting her was setting up the phone. My wife  opened the package to look for instructions and...
What Do You Do With The Package?

What Do You Do With The Package?

The role of retail packaging is always changing. The size relationship of the package to the product is much closer today due to the demand for less waste in packaging. The materials used have also changed. The retail package now has to work harder in connecting the...
Packaging at CES

Packaging at CES

Every year we attend various trade shows including the Consumer Electronics Show in Las Vegas where new and exciting electronic products are unveiled to the public. Items like the latest and greatest big screen tv’s are displayed. During the show we look to see...