The Perceived Value of a Bottle in a Box

The Perceived Value of a Bottle in a Box

When you shop for items and find them to be in a bottle, do you feel you should buy the one that is packaged inside a box? Is there a perceived “higher” value or do you see it as a waste of material. It is understandable that some products that are...
Plant One Here

Plant One Here

Recently I came upon this article showing handmade paper greeting cards that you plant in the soil as they grow into wildflowers. The cards are embedded with seeds where they first send one a greeting and second act on an interactive level. The cards have whimsical...
Are Warning Labels Really Necessary?

Are Warning Labels Really Necessary?

I saw an article this morning about a husband and wife doctor team working on making a safer warning label for pharmaceuticals that alert users when their drugs expire and graphically inform not to take them at that time. Here are a few points of interest with such a...
I Can’t Give The Best Unless I Got Room To Move

I Can’t Give The Best Unless I Got Room To Move

Recently someone in our office purchased a home cordless phone system which came in the box shown here. It appears simple enough as it has pictures showing the product, the features and all the information a consumer would want to know prior to purchasing. It contains...
What Do You Do and Why Are You Here?

What Do You Do and Why Are You Here?

Last week we exhibited at the Sustainable Brands Conference in San Diego. There were at least 50 exhibitors displaying their products and services varying from paddle boards made from sustainable materials that are used for yoga to a company that produces books...
Show Me What You Got

Show Me What You Got

Next week we will be exhibiting at the Sustainable Brands Conference in San Diego, California. The Sustainable Brands Conference is ground zero for sustainability, brand and innovation professionals who come together from around the world to be inspired, engaged and...