The 3 Phases of the CTI Process
The CTI process can be divided into three important phases. Each phase is a vital part of our Chicago-based, full-service packaging solutions.
Phase 1 • Research & Analysis
- This is where we gather the client packaging along with those of their competition.
- We also study the forms and functionality of the packaging from the client and their competition.
Phase 2 • Strategy
- During this phase of the process, we determine the points of concern.
- We then create a brief to act as guide for the rest of the process.
Phase 3 • Design & Implement
- At this point in the process we create the initial concepts of the packaging.
- Then we move on to create a concept upon approval of initial set.
- Upon completing the concept, we proceed to prototype and manufacture the packaging at our Chicago facility.
